The House · ナナコ

Built dot by dot.

NANAKO is a local brand, proudly made in Indonesia. Its name — and its whole philosophy — comes from the word nanako: the craft of covering a surface with countless tiny raised gold beads, punched one at a time. It is patient, precise, and quietly luxurious — exactly how a strong body is built, and exactly how we build every piece.

We make premium activewear for people proud of the body they've worked for — the body-proud woman and the young-executive man — for the gym, the golf course, the padel club, the road, and the flight. Made in Indonesia, obsessive on fit, quiet on the logo. Muscle is the luxury.

NANAKO — active SKU gallery
The Founder

Nothing fit the body I built.

I'm Ananda — a mom in my 30s who trains hard, plays golf, and lives in activewear. I earned strong shoulders, a defined waist, powerful legs — and still, the imported brands were cut for someone else, and the local ones didn't dare celebrate a body like mine. So I built NANAKO: premium activewear engineered for a real, strong body — made in Indonesia, held to an obsessive standard of craft. Muscle is the luxury.

NANAKO monogram concepts

The NANAKO mark — a single confident brushstroke, crowned with tiny gold beads.

Our Principles

Margin over volume

We'd rather make 300 perfect pieces than 3,000 forgettable ones.

Fit is the product

Squat-proof, sculpting, true to a strong body. If the fit isn't better, we don't ship it.

Confidence, not exposure

We reveal strength, not skin. Body-proud, always tasteful.

Golf & padel are the moat

The affluent, underserved niche we build to own.